Society for Assisted Reproductive Technology advertising guidelines: How are member clinics doing?

ObjectiveTo examine whether Society for Assisted Reproductive Technology (SART) member in vitro fertilization (IVF) centers adhere to the Society’s new advertising policy, updated January 2018, and evaluate other services advertised by region, insurance mandate university affiliation status. Historically, a large percentage of IVF clinics have not adhered SART guidelines clinic website had variability how financial incentives noncore fertility are advertised.DesignCross-sectional study.SettingNot applicable.Patient(s)None.Intervention(s)None.Main Outcome Measure(s)Adherence participating websites objective criteria from 2018 guidelines.Result(s)All 361 were evaluated. Approximately one third reported success rate statistics directly on their websites, but only 52.6% those current statistics. Similarly, 67.5% included required disclaimer statement regarding outcome Only 10.5% wholly compliant with presentation supplemental data. There no significant differences between academic nonacademic centers, programs mandated versus nonmandated states, or East West Coast any these areas.Conclusion(s)Many failed core surrounding reporting rates. Consideration additional education streamlining as well simplifying is recommended. To advertised. Cross-sectional study. Not applicable. None. Adherence guidelines. All areas. Many